Kika Tech

Brand & Marketing Design

As the first American graphic designer at Kika Tech, a fast-growing international tech startup headquartered in China, I was brought in to shape the brand's visual identity for U.S. audiences and build the marketing design function from the ground up. Working closely with project managers, marketing leads, and sales teams in a high-pace, cross-cultural environment, I owned the full range of design work across digital, print, event, and partnership channels. Every asset I produced had to align with both Kika's brand guidelines and the expectations of major U.S. partners, from Hollywood studios to professional sports organizations. This required strong attention to detail, consistent brand execution, and the ability to adapt quickly across formats and tight deadlines.

Presentation Design

I designed high-impact pitch decks used to present Kika's product to potential partners, including major Hollywood studios. The goal was to secure licensing deals for branded keyboard themes tied to major film and entertainment IP. These presentations needed to communicate product value clearly while matching the visual standards expected by entertainment industry partners. I adapted each deck to the specific studio and IP being pitched, ensuring the design felt tailored rather than templated.

Social Media Design

I created social media assets to grow Kika's U.S. audience and promote new keyboard themes and product features across platforms. Each piece balanced strong visual appeal with clear, concise messaging, driving engagement, attracting new followers, and keeping the brand consistent across every post. All assets were produced to spec across multiple formats and adapted for different placements and campaign needs.

Trade Show Booth Design

I designed a trade show booth for Kika Tech to help promote the brand and product at industry events. The booth design focused on clear messaging, strong visual impact, and product visibility to attract attendees and communicate Kika’s value quickly. In addition to designing the booth graphics and layout, I also worked on-site at the booth, engaging with attendees, supporting demos, and collaborating with the team to represent the brand in a live event environment.

Entertainment Partnerships & Themed Keyboards

I worked with Hollywood studios to adapt licensed movie assets into custom-themed keyboard designs used to promote new film releases on the Kika keyboard platform. This involved translating studio-provided artwork, characters, and visual guidelines into cohesive keyboard themes that aligned with both the film’s branding and Kika’s product experience. These collaborations helped studios extend their promotional reach while offering users timely, immersive keyboard themes tied to major movie launches. A major accomplishment of mine is getting 1 million downloads for the Despicable Me theme keyboard that I designed.

Sticker Design & Brand Partnerships

I illustrated custom sticker designs featuring Sharky in partnership with the San Jose Sharks, creating expressive assets tailored for the Kika keyboard platform. These stickers were designed to align with the Sharks’ brand while appealing to U.S. users, helping introduce Kika to a broader American audience through a recognizable sports partnership. The collaboration supported brand visibility and user growth in the U.S. market.

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